Betting on Yourself

Where Transformations Begin

Author

Lyndsay LaBrier
September 18, 2025

Merchant Ship Collective | Small Business Spotlight

Lessons from Aunt B’s Barbershop

Starting a business often comes down to one defining decision: betting on yourself. For Brittany Schaffrin, owner of Aunt B’s Barbershop, that decision was rooted in years of experience in the beauty industry and a commitment to serving her community with skill, confidence, and authenticity.

Her story is a reminder that entrepreneurship doesn’t always begin with a new idea—it can begin with honing a craft, listening to your customers, and taking the leap to stand out in a timeless trade.

Business Spotlight: Aunt B’s Barbershop

Walking into Aunt B’s Barbershop, you immediately feel the energy of a space built on both tradition and individuality. Owner Brittany Schaffrin has spent her career mastering the art of barbering, coloring, and styling. With years of experience behind the chair, she knew exactly what kind of business she wanted to create: one rooted in precision, artistry, and trust.

Aunt B’s Barbershop has quickly become known for two things that never go out of style—sharp barber fades and expert blonding. These services aren’t just popular; they showcase Brittany’s ability to balance technical expertise with creativity. Clients leave not only looking their best but also feeling more confident, a reflection of the care she puts into every cut.

But what makes Brittany’s story especially inspiring is her philosophy: “Always bet on yourself.” For aspiring entrepreneurs, those four words are both a challenge and an encouragement. Brittany’s journey reminds us that the leap into business ownership isn’t just about financial investment—it’s about self-belief. It’s about recognizing the value of your skills and daring to create a business that reflects them.

For readers dreaming about their own venture, Brittany’s story offers a spark: start where you are, lean into your expertise, and trust that betting on yourself is the first—and most important—step toward building something lasting.

How you can support Aunt B’s Barbershop: Follow on Facebook, Instagram, and Threads, and leave a review. Every like, share, and recommendation helps a small business thrive—and in Brittany’s case, it helps keep a trusted community hub buzzing with energy.

Industry Insight: Why Barbering is Booming

The barbering industry is projected to grow steadily, with U.S. barbers expected to see a 7% increase in employment between 2022 and 2032 (U.S. Bureau of Labor Statistics, 2023). This growth outpaces the average for most occupations, reflecting a rising demand for personalized grooming services and the return of the traditional barbershop as a social hub.

Small barbershops also have an edge—64% of consumers prefer small businesses for personal services because of the trust and connection they provide (Guidant Financial, 2024). Aunt B’s embodies this trend, showing how local ownership paired with expertise creates both loyalty and growth.

Resource for Entrepreneurs: SCORE’s Barber & Beauty Business Guide

This week, we’re highlighting a free resource many small business owners overlook: SCORE’s Barber & Beauty Business Guide. SCORE is a nonprofit powered by the U.S. Small Business Administration, offering mentorship and guides for entrepreneurs. Their beauty industry resources cover everything from startup budgeting to customer retention strategies.

Takeaway for Entrepreneurs

Brittany’s journey with Aunt B’s Barbershop underscores a universal truth: experience is only powerful if you’re willing to put it to work. Whether you’re just starting or scaling up, success comes from investing in your skills, betting on yourself, and leveraging community support.

If you’re an aspiring entrepreneur, ask yourself this week: Where am I hesitating to bet on myself?

In solidarity,
The Merchant Ship Collective

References